LEPERE LUXURY
Luxury Travel & Storytelling
Visual Identity, Brand Guidelines, Social Media Templates, Brand Assets,
2026
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Imogen is a lifestyle journalist and brand storyteller launching her new venture, Lepere Luxury (www.lepereluxury.com). She has written for high-calibre publications including The Financial Times, The New Yorker, and Vogue, and has worked with brands such as Raffles, Rosewood, and Hommage Art.
The aim was to create a brand that feels both premium and artisanal - landing on a brandmark that emulates a writing seal while subtly playing on the alliteration of the Ls in the name.
We developed everything from social media templates and branded presentations to business cards and website design.
The aim was to create a brand that feels both premium and artisanal - landing on a brandmark that emulates a writing seal while subtly playing on the alliteration of the Ls in the name.
We developed everything from social media templates and branded presentations to business cards and website design.
ONE LANE STUDIO
Fashion & Accessories
Strategy, Positioning, Research, Visual Identity, Packaging, Guidelines,
2026
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One Lane Studio is a new premium acessories brand, founder by Jemima Grace (lifestyle influencer). I worked alongside, Imogen Lepere who led strategy and brand storytelling. I role spans across market and competitor research, visual identity, packaging design, brand & photography guidlines and social media template creation.
This is currently in progress - above are mockups from the 3 creative routes presented.
WALL STREET JOURNAL
Sarah Miller & Partners
Sarah Miller & Partners
Luxury Travel & Hospitality
Editorial Design, Art Editing, Image Curation,
2024
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As Art Editor and Assistant Editorial Designer for SM&P’s Hot Hotels advertorial with The Wall Street Journal (January 2024), I supported image selection and worked closely with the Lead Graphic Designer on editorial layout, ensuring the visual narrative aligned with both WSJ standards and client objectives.
ROYAL COMMISSION FOR ALULA
Sarah Miller & Partners
Sarah Miller & Partners
Heritage, Arts & Culture
Internal Coms Visual Identity, Brand Guidelines, Photography & Social Media Guidelines, Brand Assets,
2023
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I led the visual identity for RCU’s internal communications at Sarah Miller & Partners, working in partnership with FlintPR. Operating against a bespoke editorial calendar, I designed and developed content for a monthly newsletter, directed and produced photoshoots, established photography and brand guidelines, and commissioned photographers and illustrators. The outcome was a cohesive internal communications system spanning visual identity, content design, and ongoing production
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FINCADELICA
Sarah Miller & Partners
TM Studio
Lewis Orr
Sarah Miller & Partners
TM Studio
Lewis Orr
Luxury Travel & Hospitality
Strategy, Positioning, Research, Website Design, Video Editing,
2023
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As Graphic Designer and Art Editor, I led photography direction, production, and photo/video editing for the brand’s website. I contributed to competitor, trend, and audience research to inform brand positioning. The project resulted in a new brand identity, original photography and videography, and a full website launch in collaboration with TM Studio.