01. Cullen Jewellery
Creative & Art Direction
Photography
Videography
Graphic Design
Styling
view site︎
In my role as Art Director for Cullen Jewellery, I have been playing a pivotal role in the shaping of the visual identity of the brand as they have grown from showrooms in AU/NZ to a global presence across the UK, Europe, US and Canada. I have been managing a creative team which includes a photographer, videographer, production assistant, graphic designers and occasional management of copywriters.
My key responsibilities have been to lead the creative direction and visual execution of campaigns and projects, while elevating and aligning with Cullen’s brand strategy and identity. Since my entry to the role in Jan 2025 I have executed 8 campaigns, ranging from in-house jewellers stories to narrative storytelling of heirlooms in the making.
Creative & Art Direction
Photography
Videography
Graphic Design
Styling
view site︎
In my role as Art Director for Cullen Jewellery, I have been playing a pivotal role in the shaping of the visual identity of the brand as they have grown from showrooms in AU/NZ to a global presence across the UK, Europe, US and Canada. I have been managing a creative team which includes a photographer, videographer, production assistant, graphic designers and occasional management of copywriters.
My key responsibilities have been to lead the creative direction and visual execution of campaigns and projects, while elevating and aligning with Cullen’s brand strategy and identity. Since my entry to the role in Jan 2025 I have executed 8 campaigns, ranging from in-house jewellers stories to narrative storytelling of heirlooms in the making.
02. Sarah Miller & Partners
Discover Collection
Fincadelica Ibiza
Sabina Ibiza
The Wall Street Journal
Royal Commission for AlUla
ASMALLWORLD
The Four Seasons Maldives
The Global Wellness Summit
Spanish Tourism Board
The Fashion Trust Arabia
During my previous role as an Art Editor and Graphic Designer, I worked alongside an award-winning editor and former Editor-in-Chief of Condé Nast Traveller in a dynamic creative environment. My role encompassed visual communication for print & digital, art direction, production, photo/video editing, and design, honing my skills in editorial workflows and meeting strict deadlines. I’ve also developed expertise in brand strategy, storytelling and translating concepts and briefs into compelling visuals for a wide range of content projects.
Discover Collection
Fincadelica Ibiza
Sabina Ibiza
The Wall Street Journal
Royal Commission for AlUla
ASMALLWORLD
The Four Seasons Maldives
The Global Wellness Summit
Spanish Tourism Board
The Fashion Trust Arabia
During my previous role as an Art Editor and Graphic Designer, I worked alongside an award-winning editor and former Editor-in-Chief of Condé Nast Traveller in a dynamic creative environment. My role encompassed visual communication for print & digital, art direction, production, photo/video editing, and design, honing my skills in editorial workflows and meeting strict deadlines. I’ve also developed expertise in brand strategy, storytelling and translating concepts and briefs into compelling visuals for a wide range of content projects.
03. Freelance
ES Magazine
Pond Jewellery
Glasgow University Magazine
The New North
I have worked both autonomously on a variety of self-initiated projects, client projects and collaboratively, as a photography assistant. I focus primarily on portrait, editorial (fashion, craft and interiors) and lifestyle photography.
I have assisted photographers - such as James Mollinson for The Evening Standard Magazine, photographing Taylor Swift fans at the sold-out Eras Tour in June 2024 and The Last Dinner Party Fans in September 2024. My role involved the set-up of lighting equipment, backdrops and scouting talent at Wembley Stadium to match the brief provided.
ES Magazine
Pond Jewellery
Glasgow University Magazine
The New North
I have worked both autonomously on a variety of self-initiated projects, client projects and collaboratively, as a photography assistant. I focus primarily on portrait, editorial (fashion, craft and interiors) and lifestyle photography.
I have assisted photographers - such as James Mollinson for The Evening Standard Magazine, photographing Taylor Swift fans at the sold-out Eras Tour in June 2024 and The Last Dinner Party Fans in September 2024. My role involved the set-up of lighting equipment, backdrops and scouting talent at Wembley Stadium to match the brief provided.
